Grasshopper is an innovative company in the climbing world, founded by Boone Speed and Jeremy Huckins. They offer state-of-the-art adjustable climbing walls shipped directly to customers for self-assembly, aiming to provide a unique and modern climbing experience through cutting-edge technology and innovative design.
In partnership with Flow agency, the challenge of this project was to undertake a complete redesign of the brand, with a primary focus on communication and app design. This included revamping the website, e-commerce platform, and brand application.
![](https://reinostudio.com.br/wp-content/uploads/2024/01/project-grasshopper-01.webp)
After redesigning the brand, the next challenge was to deliver an application with a pleasant and intuitive experience for the user.
![](https://reinostudio.com.br/wp-content/uploads/2024/01/project-grasshopper-02.webp)
To build a platform with a wide range of routes, categorized by difficulty and complexity, allowing climbers to track achievements and share experiences with others.
![](https://reinostudio.com.br/wp-content/uploads/2024/01/project-grasshopper-06.webp)
![](https://reinostudio.com.br/wp-content/uploads/2024/01/project-grasshopper-07.webp)
In order to support the new brand, several practical implementations were created. Social media examples demonstrate consistent visual identity across channels.
![](https://reinostudio.com.br/wp-content/uploads/2024/01/project-grasshopper-08.webp)
In addition to the app, we designed an e-commerce platform where users can customize various types of climbing walls to suit their preferences.