Waypoint Group was created to unify multiple companies under a single, strong identity. Operating in logistics and business services, the group needed a clear and consistent brand that reflected its expertise and forward-thinking approach. Reino was invited by Referent, a strategic agency, to bring this vision to life through a compelling visual identity and digital presence.

Our goal was to develop a brand identity that conveys trust, agility, and expertise, ensuring Waypoint Group stands out in the logistics and business services industry. The identity needed to be modern, adaptable, and instantly recognizable, providing a cohesive yet flexible system that could be applied across different touchpoints—from corporate materials to digital interfaces.