Little Black Book (LBB) emerges as a beacon of innovation, crafting a digital networking platform dedicated to empowering women by filling knowledge gaps. Collaborating with Flow agency, our challenge was to translate this vision into a visual identity that resonates with sophistication, simplicity, and the digital essence of LBB.
Our goal was to develop a brand identity that reflects LBB’s commitment to creating a trusted, efficient, and empowering digital ecosystem. This encompassed designing a typographic logo and monogram that embody elegance and modernity, alongside a visual identity that communicates through carefully selected images and color schemes.
![](https://reinostudio.com.br/wp-content/uploads/2024/02/project-lbb-01-scaled.webp)
Typography & Elegance: We chose typefaces that strike a balance between sophistication and simplicity, ensuring elegance and readability across all mediums. This choice underscores the brand’s premium and accessible identity.
![](https://reinostudio.com.br/wp-content/uploads/2024/02/project-lbb-02.webp)
![](https://reinostudio.com.br/wp-content/uploads/2024/02/project-lbb-05.webp)
The “LBB” monogram was crafted to symbolize exclusivity and credibility, making the brand instantly recognizable. It stands as a testament to LBB’s unique position in the digital referral space.
![](https://reinostudio.com.br/wp-content/uploads/2024/02/project-lbb-06.webp)
![](https://reinostudio.com.br/wp-content/uploads/2024/02/project-lbb-07.webp)
Our selection of black, white, and digital green serves as a visual anchor for the brand, offering a minimalist yet distinct identity. This palette was chosen to reflect LBB’s innovative approach and dedication to exclusivity.
![](https://reinostudio.com.br/wp-content/uploads/2024/02/project-lbb-08.webp)
By embracing minimalism and modernity, we’ve created a visual identity for Little Black Book that aligns with its mission to revolutionize the way consumers receive and obtain referrals. Our collaboration with Flow has resulted in a brand that is not only visually appealing but deeply rooted in the principles of trust, efficiency, and empowerment.
![](https://reinostudio.com.br/wp-content/uploads/2024/02/project-lbb-11.webp)
![](https://reinostudio.com.br/wp-content/uploads/2024/02/project-lbb-12.webp)