Deliverables Branding, brand guide
Location Atlanta, USA
GEN

GEN (Global Engineering Network) unites over 2,000 engineers across the ACS Group, working on transformative infrastructure, energy, and technology projects worldwide. With ambitions to become a fully engineering-led entity, GEN needed a clear, distinctive identity to support collaboration, recognition, and future growth across markets and regions.

Future Forward invited Reino to create GEN’s visual identity as part of a broader brand strategy. The goal was to craft a flexible, professional design system that could unify a global network of operating companies while expressing GEN’s commitment to engineering innovation and global prosperity.