Cariuma is a footwear brand founded in 2018 in Rio de Janeiro, Brazil, by Fernando Porto and David Python. With a focus on creating classic, Brazilian-inspired, urban, comfortable, and environmentally-friendly sneakers, they reinvent the footwear industry through an innovative, design-thinking approach, aiming to achieve desired sustainability.

The objective was to create a completely new visual identity for the brand. This involved a deep immersion into Brazilian culture, drawing inspiration from indigenous tattoos and juxtaposing expansive urban landscapes against the lush nature typical of Rio de Janeiro.