In the world of skateboarding, The Berrics is an undisputed reference. It began as a space dedicated to uniting the diverse skateboarding tribes in Los Angeles, California, and has since evolved into the world’s largest skateboarding media company.

The challenge was to create a new identity that would maintain the original symbolism of uniting different skateboarding tribes while distancing itself from the resemblance to the UN brand, which was a major concern for the group.