Superela is a wellness app designed for women 35+ who’ve gradually lost touch with self-care after motherhood. Born as a spin-off of the successful BLW Brasil, it creates a pathway back to health, confidence, and energy through joyful, accessible routines that fit real life.

The goal was to craft a playful, emotionally intelligent brand that sidesteps feminine clichés while speaking directly to women’s lived experiences. Through bold visuals, charming 2D characters, and rewarding micro-workouts, Superela empowers users to reconnect with themselves – one small, meaningful habit at a time.