Playa Escondida is a charming boutique hotel nestled in Sayulita, Mexico, surrounded by jungle-covered hills and a private beach. Our goal was to elevate its international appeal while preserving its essence of friendship, vibrancy, and relaxation.
The project took a comprehensive approach, encompassing logo design, brand guidelines, product applications, graphic materials, and website development. We embarked on a global project to bring the Playa Escondida experience to life.
The brand redesign emerged from the fusion of elements that truly represent the hotel: nature, experiences, colors, sensations, and well-being. The new logo became the central pillar, reflecting the harmony between these elements and capturing the essence of the hotel’s identity.
To enhance the brand’s friendly and playful personality, we created supporting illustrations that adorned the website and printed materials, adding joy and warmth to the brand representation.
The created illustration of the hotel map seamlessly integrated into the booking process, enabling guests to make multiple room selections and modify their location during their stay, reflecting the hotel’s wide range of booking options.
