Oi Futuro
Design Sprint, Website Design and Development.
An innovation and creativity Institute.
A platform which translates the identity of the company, projected to dialogue with its audience in a clear and efficient way, being a mean of inspiration, creativity and innovation: this is the vision of Oi Futuro, the institute of innovation and creativity of Oi, when Reino was invited to take on this challenge.
The main digital channel of the institute needed to be fully redesigned and restructured – integrating multiple features which reflected the dynamism of Oi Futuro, supporting all the demand of communication and reinforcing its position as a center of social and educational innovation, culture and sports.
A platform which translates the identity of the company, projected to dialogue with its audience in a clear and efficient way, being a mean of inspiration, creativity and innovation: this is the vision of Oi Futuro, the institute of innovation and creativity of Oi, when Reino was invited to take on this challenge.
The main digital channel of the institute needed to be fully redesigned and restructured – integrating multiple features which reflected the dynamism of Oi Futuro, supporting all the demand of communication and reinforcing its position as a center of social and educational innovation, culture and sports.
Design Sprint
Our starting point was a journey of co-creation which consisted in an immersion of 4 days, conducted in partnership with Oi Futuro Team. Using Design Sprint Methodology (developed by Google), we carried out interviews with specialists from inside and outside the company, reference analysis, sketches, storyboard and the development of two high-fidelity prototypes. To validate it among users, we use sophisticated techniques of usability tests, which resulted in a conclusion report which guided us during the development process of the website.
After the Design Sprint, we proceeded to the next steps: redesign of the sitemap, creation of wireframe, content migration process, interface design, prototyping and, finally, development.
Public Notices
Oi Futuro public notices are highly sought-after, but filling documents of this type always requires plenty of time, as well as record analysis. In order to optimize this process, Reino developed an initial sorting system, which acts as a chatbot and invites interested parties to answer a few preliminary questions about the public notice they want to take part. That way, instead of wasting time filling the records, the applicant gets to know, in a couple of minutes, whether his/her project is able to participate or, whether he/she decides to go on or not.
Public Notices
Oi Futuro public notices are highly sought-after, but filling documents of this type always requires plenty of time, as well as record analysis. In order to optimize this process, Reino developed an initial sorting system, which acts as a chatbot and invites interested parties to answer a few preliminary questions about the public notice they want to take part. That way, instead of wasting time filling the records, the applicant gets to know, in a couple of minutes, whether his/her project is able to participate or, whether he/she decides to go on or not.
Modular Components
To ensure greater mobility of contents and functionalities, the platform was entirely designed in small separated blocks. Several customizable components were built, such as image carousel, calendar, buttons and advertisement banners, which can be added, reordered and replicated within the web pages.
Events Calendar
With the reorganization of the platform, the events and activities calendar of the institute was suddenly being shown in the initial page of its website. To make it clear and customizable, Reino built a filtering system which includes a timeline element to each event. When faced with visual representation of how far the end of an activity of his/her interest is, the user is readily aware of the options and responds with a sense of urgency about his/her next visit.