Circo Voador
Branding, Design and Website Development.
The spaceship.
The partnership between Reino and Circo Voador started in a renewal movement which marked the celebration of the thirtieth anniversary of one of the most important concert halls in Rio de Janeiro.
In addition to the main objective of the website’s development, the whole process also included to redesign the brand, the maintenance of its profile on social networks, motion design, printed materials and building an identity directed to special projects.
Reino was completely free to create the new website and the most effective way of making it was to examine the problems it previously had more closely.
The starting point was the knowledge inherited from previous works done to Circo Voador and the analysis using tools like Google Analytics to conduct conversations and brainstorms with the marketing and communication teams.
The website.
Developed in Angular, the new website was built in information blocks with various interfaces. It means that all the content and every kind of media are easily added, removed, edited, rearranged and managed.
Moreover, everything is automatically updated in desktop and mobile platforms, fully responsive, with no negative impact in the animations, without losing time and changing the design. The team of Circo Voador needed a system that followed the speed of changings in its event calendar. This way, both the structure of the web pages and the communication team become more versatile.
The website.
Developed in Angular, the new website was built in information blocks with various interfaces. It means that all the content and every kind of media are easily added, removed, edited, rearranged and managed.
Moreover, everything is automatically updated in desktop and mobile platforms, fully responsive, with no negative impact in the animations, without losing time and changing the design. The team of Circo Voador needed a system that followed the speed of changings in its event calendar. This way, both the structure of the web pages and the communication team become more versatile.
The Grid.
Scheduled events: all the confirmed concerts are presented in Circo Voador Website home. The new website has a scroll bar that offers a modern, interactive and simple experience, highlighting artists, most important information about each upcoming event and ticket sales.
Optimization for search engines (SEO): with an easier index for search engines like Google, Circo Voador’s website has gained in strength and authority. Nowadays, when searching for an artist name is more likely to show results that lead to the web page of her/his concert, directly from the website of the concert hall.
The Grid.
Scheduled events: all the confirmed concerts are presented in Circo Voador Website home. The new website has a scroll bar that offers a modern, interactive and simple experience, highlighting artists, most important information about each upcoming event and ticket sales.
Optimization for search engines (SEO): with an easier index for search engines like Google, Circo Voador’s website has gained in strength and authority. Nowadays, when searching for an artist name is more likely to show results that lead to the web page of her/his concert, directly from the website of the concert hall.
Customize.
Artist web page: the team has creativity freedom to produce a personalized web page and create relevant content to each artist that will perform in the concert hall. With an interface separated by blocks it is possible to use several elements and features, like texts, videos, pictures, blocks of tickets, music players, social networks and others.
The new website has a different structure from the standard used in other concert halls – there are different and well-designed transitions, full screen images, 3D menu access and other features which build a visually stimulating and interesting sensory experience.
The project took many usability tests, animation, video prototyping, and has evolved to other demands of visual communication which has become a valuable partnership.
Circo Voador is part of the cultural history of Rio de Janeiro and, as long-term partners, Reino is proud to be part of its history.
Customize.
Artist web page: the team has creativity freedom to produce a personalized web page and create relevant content to each artist that will perform in the concert hall. With an interface separated by blocks it is possible to use several elements and features, like texts, videos, pictures, blocks of tickets, music players, social networks and others.
The new website has a different structure from the standard used in other concert halls – there are different and well-designed transitions, full screen images, 3D menu access and other features which build a visually stimulating and interesting sensory experience.
The project took many usability tests, animation, video prototyping, and has evolved to other demands of visual communication which has become a valuable partnership.
Circo Voador is part of the cultural history of Rio de Janeiro and, as long-term partners, Reino is proud to be part of its history.