Cariuma
Benchmark research and analysis, Visual Identity, Graphic Design and E-commerce.
From Rio, the Word.
In one year of the project, intense research and constant exchange: Cariuma was a process of complete co-creation to develop the visual identity, which embraces everything – from the logo to e-commerce, passing through applications in products and production of various materials.
Born in Rio de Janeiro, Cariuma is a sneakers brand that took the “Carioca Style” to the world. Nowadays it has a team spread over four countries – and customers in many others – it stands out for its environmental ethics and sustainable approach.
In one year of the project, intense research and constant exchange: Cariuma was a process of complete co-creation to develop the visual identity, which embraces everything – from the logo to e-commerce, passing through applications in products and production of various materials.
Born in Rio de Janeiro, Cariuma is a sneakers brand that took the “Carioca Style” to the world. Nowadays it has a team spread over four countries – and customers in many others – it stands out for its environmental ethics and sustainable approach.
The Brand.
The design of the visual identity started from elaborated briefings, several studies about symbolism and typography. There were many sketches until we reached an ideal solution – the one that represented the ecological and “carioca” essence of Cariuma.
Inspired by Indigenous tattoos and the union between the metropolis and the stunning nature of Rio de Janeiro, the brand is composed by a unique design that connects plants, the green color and the graphic representation of the letter C.
We value the versatility, simplicity and the visual impact that the logo would have in the sneakers. The result also allowed flexibility which, in other words, means that the symbol could be applied in many models and surfaces, without losing its characteristics.
Regarding the product, Reino made also the design of the tags, patches, tongues, laces, insole and sole. Graphic material included packaging pouch, shipping boxes, stickers, cards, letters and others – always having the environmental responsibility as a pillar during its elaboration.
The Brand.
The design of the visual identity started from elaborated briefings, several studies about symbolism and typography. There were many sketches until we reached an ideal solution – the one that represented the ecological and “carioca” essence of Cariuma.
Inspired by Indigenous tattoos and the union between the metropolis and the stunning nature of Rio de Janeiro, the brand is composed by a unique design that connects plants, the green color and the graphic representation of the letter C.
We value the versatility, simplicity and the visual impact that the logo would have in the sneakers. The result also allowed flexibility which, in other words, means that the symbol could be applied in many models and surfaces, without losing its characteristics.
Regarding the product, Reino made also the design of the tags, patches, tongues, laces, insole and sole. Graphic material included packaging pouch, shipping boxes, stickers, cards, letters and others – always having the environmental responsibility as a pillar during its elaboration.
E-commerce
The e-commerce of Cariuma has an initial goal: to attract interest and instantly impress in a visual way – according to a study conducted by the customer, it was pretty clear that the first appeal of the product should be emotional and the rationalization on the decision to purchase it would come afterwards.
Translating this assumption to the design of the website and to the information hierarchy, we invested in impressive images and videos at the top of the page which, with the scrolling feature, directing to a more argumentative content related to benefits and technical details. At the end of the web page of each product, we emphasize the global aspect of the brand and social proofs, including customers worldwide e their evaluations.
Reino was responsible for the design and structure of the screens and for the e-commerce of the brand, paying special attention to each detail, as Cariuma does and as it should be.
E-commerce
The e-commerce of Cariuma has an initial goal: to attract interest and instantly impress in a visual way – according to a study conducted by the customer, it was pretty clear that the first appeal of the product should be emotional and the rationalization on the decision to purchase it would come afterwards.
Translating this assumption to the design of the website and to the information hierarchy, we invested in impressive images and videos at the top of the page which, with the scrolling feature, directing to a more argumentative content related to benefits and technical details. At the end of the web page of each product, we emphasize the global aspect of the brand and social proofs, including customers worldwide e their evaluations.
Reino was responsible for the design and structure of the screens and for the e-commerce of the brand, paying special attention to each detail, as Cariuma does and as it should be.
