SRCOM’s new website presents the agencies work with more fluidity and modernity
Reino studio was invited to design the new website for SRCOM, an event and brand experience agency with 28 years of experience with large events. Their history covers giants such as the Copacabana New Year’s Eve Party, the Free Jazz Festival, the World Youth Day and the Brazilian Day in New York. The company is also responsible for the development of the opening and closing ceremonies of the Olympics and Paralympics games in Rio de Janeiro, the largest sporting event in the world. In order to transmit the importance of the projects, the proposal was to unite modernity and sophistication in a responsive platform – that would adapt automatically to the device that it is being viewed on.
Reino created a site with a modern design that would guarantee a simple navigation experience for the visitor. The first step was to bring the identity of Estúdio Ícone into the project. Then, parallax scrolling was used to create the illusion of depth of field. Navigating through filters, the portfolio can be viewed with the impression of three-dimensionality, culminating in an innovative and one-of- a-kind concept. For the mobile version, a functional structure was used that could display the work in an objective and direct way. Through an administrative system, Estúdio Ícone has total control over the content of the site, even being able to upload content to the main banner in various layers. The result is a dynamic homepage, an immersion into the creative world of their work
The website design was widely recognized with awards such as Peixe Grande, winner in the topic “Interactivity” and TheFWA winning the audience vote. Also, the project was selected as one of the best websites for the 11th Bienal Brasileira de Design Gráfico – Brazilian Graphic Design Biennial and for the website category of the digital Brazil award (Brio). It received an honorable mention from the Awwwards, which recognize and promote the talents of the best web developers, designers and agencies around the world.